Our Retail Profit Machine (RPM) metrics on Ascend HQ are designed to help you Win the Season. Use these 7high-levelmetrics to monitor team performance and create actionable goals using what you've learned from the show.
This metric shows the average price point of bikes in your store by dividing the total value of bike sales by the total number of bike sales within a selected date range. All products in the Bike category are included. Set a goal to increase ABP by reviewing your bike buying plan to include the correct models and categories.
Why it's important
Bike sales are 50% of Ascend retailer sales. Focus on higher-priced bikes to boost sales value.
What Ascend can do to help
Display Trek inventory on Trek's website with Locally.
How to use it to Win the Season
Review last year's bike sales and opportunities for higher priced categories, such as electric, road, and full suspension bikes.
RPM METRIC TWO
Average add-on dollars
This metric evaluates staff performance during bike sales by calculating the average number of dollars attached to a bike sale within a selected date range. It excludes labor items, serialized items, and tax totals. It helps assess your sales culture and if your team is educating the customer on all the accessories needed to make their ride comfortable and fun!
Why it's important
Boosts profit and enhances customer experience.
What Ascend can do to help
Track sales and ensure accurate product categorization.
How to use it to Win the Season
Review aftermarket sales, stock top five accessories, and sell one higher model.
Smart leads. Happy customers. Better business.
Lead Lists is a powerful tool that helps you identify and contact the most promising customers for your business. Your sales team will love having access to these valuable leads with just a few clicks.
This metric tracks the type of work performed by your tech center by dividing the total sales value of completed Work Order Details by the total number of Work Order Details within a selected date range. It excludes bikes, serialized items, tax, and rental products. It also provides insight into your team's ability to sell tune-up packages and accessories.
Why it's important
It's the single best metric to measure productivity and profit in the tech center.
What Ascend can do to help
Use the Multi-Point Inspection Checklist to ensure clear customer communiation.
How to use it to Win the Season
Review labor history and aim for 50% of the work-orders to be tune-up packages.
RPM METRIC FOUR
Sales per hour
Using Ascend's Time Clock feature, this metric divides the total value of completed transactions by the total hours worked by all users. It indicates the quality of your sales and whether you have the right number of staff to close sales opportunities. A low number may suggest overstaffing.
Why it's important
Indicates sales quality and staffing efficiency for all users.
What Ascend can do to help
Use the Time Clock report to inform your scheduling strategy.
How to use it to Win the Season
Schedule top performers on peak days and coach them regularly.
Smoother transactions. Fewer mistakes.
With Ascend Pay, you can accept credit, debit, mobile, and pay-by-link payments with ease and convenience. Join Ascend Pay today and enjoy the advantages of fully-integrated payment processing: the only payment solution designed for bike retailers.
This metric, expressed as a percentage, measures the total completed transactions with a customer email address in their record. A higher capture rate improves the effectiveness of email campaigns and coupons in influencing shopping behavior and creating repeat customers. Encourage your team to collect email addresses to expand your marketing reach.
Why it's important
Essential for marketing outside your walls and customer retention.
How to use it to Win the Season
Commit to capturing 80% of customer emails and use Lead Lists to build messages.
What Ascend can do to help
Use Ascend's CRM tools to track and communicate with customers.
RPM METRIC SIX
Average days in stock
This metric helps you balances product availability. It's the estimated number of days products have been in stock without selling. It excludes sales without items. A low number may indicate insufficient stock and result in lost sales, while a high number may suggest overstocking, tying up finances in unsold products.
Why it's important
Helps retailers balances inventory levels and liquidity.
What Ascend can do to help
Use Min/Max values and the Reorder Analysis Tool on Ascend HQ.
How to use it to Win the Season
Set inventory goals and be sure to conduct regular cycle counts.
Expert accounting. Hassle-free financials.
With Ascend Bookkeeping, you don't have to be a finance pro to have a successful business. We get you clarity on your financials, and in the process give you the time and energy to focus on what matters: growing your business.
Calculated automatically by Listen360 for all Ascend subscribers, this metric is the percentage of customers rating their likelihood to recommend your business as 9 or 10 (promoters) minus those rating it below 6 (detractors). It provides real-time feedback, measures your level of customer hospitality and helps cultivate customer loyalty.
Why it's important
Automatically measures and promotes customer satisfaction and loyalty.
What Ascend can do to help
Collect emails at the point-of-sale to use Listen360 for feedback and reviews.
How to use it to Win the Season
Seek feedback, respond promptly, and coach your team on communication.
DON'T LET IT END HERE
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Ascend helps retailers grow, earn more, and make intelligent business decisions backed by real data. Let's explore how we can support you.
